Wednesday 26 November 2014

Research and Planning: E4 and the Brief

E4

Who owns E4?: E4 is owned by Channel Four Television Corporation

How long have E4 existed?: E4 has been active for around 13 years, it was first launched on the 18th of January 2001

What programs are shown regularly on E4?:  The Cleveland ShowThe O.C.SmallvilleVeronica MarsEverwoodWhat About Brian?Desperate HousewivesHow I Met Your Mother90210One Tree HillUgly Betty,ScrubsRules of EngagementThe Big Bang Theory2 Broke GirlsRevenge, and formerly Friends. Other programming includes British shows such as SkinsMy Mad Fat DiaryMisfitsThe InbetweenersThe Ricky Gervais ShowShamelessHollyoaks, and Made in Chelsea . Some US imports, such as Desperate Housewives and Ugly Betty are screened on E4 up to one week ahead of their Channel 4 broadcasts.

Who is the primary TA?: 16-25 Middle Class, Students, Male and Female 


 

Who  is the Secondary TA?: 15-35

Which channels are owned by this broadcaster and who are they aimed at?: Channel 4, Film 4, More 4, Film 4, 4Music, Heat, Kerrang, KISS TV, Magic, Smash Hits, 4Seven, The Box. Same sort of age group (16-35)  

Part 2:

What is an E-sting and what is its purpose?: An esting is a ten second long ident which is created by people willing to create one for E4. Their purpose is to associate that program with the short clip by using E4's logo.



Genre: Comedy/surreal, due to the woman partying with sweats then at the end being licked by a sweet.

Audience: Young audience 15-30 year olds

This Esting shows an old lady in a sweet shop, licking an E4 lolly before being somehow sent to a sweet party on a higher shelf, and then she is picked up by a large E4 lolly man and licked, his reaction to the taste is bad.


Genre: Comedy, Due to the animation style and the face plant at the end.

Audience: Young to middle aged audience 15-40 year olds

This Esting shows the so called evolution of man, where a fish evolves into a man, and at the end as the man has evolved he face plants the floor.

References:
http://en.wikipedia.org/wiki/E4_%28TV_channel%29

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAYQjB0&url=http%3A%2F%2Fwww.farnazglobal.com%2Fdo-you-really-know-20-somethings%2F&ei=n01vVP_qGdTxaN-CgfgF&bvm=bv.80185997,d.d2s&psig=AFQjCNHLpFP8331xK-aC_gC-7GkwGgI-Vg&ust=1416666900402323

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAYQjB0&url=http%3A%2F%2Fwww.g64.org.uk%2Fclasses%2F16-18-year-olds.html&ei=0U1vVIm_Ao_faKedguAC&bvm=bv.80185997,d.d2s&psig=AFQjCNE273zAr1uwxnhGw0FMkFk5DCkyHg&ust=1416666867666357

1 comment:

  1. Bruce,

    You have covered everything needed here and the post is nice and concise, however, you must add a little more detail in certain areas as you are missing the 'why'.

    To improve:
    - change program to programme (program relates to computers / software)
    - you state who you believe the target audience is but you need to use terms such as demographics and psychographics and you need to say WHY you think the stated audience are, in fact, the target audience.

    This will bump you up to a D.

    Ellie

    ReplyDelete