Music Video Forms, Conventions and Techniques

In and 'as live' footage:

This example of music videos shows the band or artist during a live performance, editing different shots from different cameras and a variation of the artists live shows make these videos more exciting instead of the entire performance being shot from one camera

My example of this is 'Lithium by Nirvana':

Narrative and Interpretive:

Narrative music videos have a story to follow and can also have a relation to the song name or lyrics in the video. Fr example the video I chose by 'Sum 41' (In too deep) the band are at a swimming pool competing in a diving competition against professional divers, the song is also called In too deep which relates to the water. 

My example of narrative is 'In Too Deep by Sum 41':

Surrealist and Absurbist:

These sort of music videos usually include surprising or unconventional things. they may also include tings which are not possible, for example in the music video I chose (Eminem - Not Afraid) the artist begins to fly which is impossible for a human to do independently.

My example of Surrealist and Absurbist is 'Not Afraid by Eminem': 

Impressionist:

In these types of music videos the artists try to catch the emotional side of the song instead of the emotions of the lyrics. There was a movement in the 19th century which was similair  to this type of work called 'impressionism' this type of art focused on how the world made the artist feel instead of capturing the world itself.

My example of an impressionist music video is You're Beautiful by James Blunt: 

Intertextual; Synergy, Allusion, Pastiche, Parody and Homage:

These types of music videos reference to other subjects, soundtrack videos usually have references or clips from the film which is also known as synergy. They can also reference to other types of media texts, events or about a person. A Pastiche is a light hearted take on certain style used by another artist. Parody's are actual takes of another artist work not just the style.

My example of synergy is 'We Own It by 2 Chainz and Wiz Khalifa' originaly from Fast anf Furious.

My example of a parody would be 'White and Nerdy by Weird Al Yankovic' which is a parody of 'Chamillionaire - Ridin''

My example of a pastiche would be 'Just Lose It by Eminem':

Animation; Stop Motion and Digital:

Animated music videos simply include animation, stop motion or digital animation, these could partly have animation or be fully animated

My example of an animated music video would be 'Ghost are Dancing of Home and Dry':

Lip-Synch:

Lip synch music videos are where the artist or an actor mimes the lyrics to a song, this is usually seen in all music videos where there are lyrics and performers.

My example of his is 'Yonkers by Tyler, The Creator'

Editing:

Good editing techniques can make music videos look alot better, interesting transitions and post production effects are all included in editing.

I chose Rap God by Eminem as my example as it won best editing in the MTV editing awards of 2015. 

Cutting to the beat:

Cutting to the beat is where the transitions are made when certains beats kick in, or as a drum hits, this can be an effective way of making the music video more interesting and helping to establish the rhythm. 

My example of this is 'Lose Control by Keri Hilson ft. Nelly'

Camera Movements:

This includes stuff such as panning shots, long shots, crabbing shots etc. this can create a more exiting experience for the audience because there is more going on,it can also make it feel like a feature film.

My example of good camera movement is:

Split screen:

This is where part of , or the entire music video is split up into two or more screens.

My example of this is Yu by Mellow High: