There are some very good observations here and your report is very good. To improve it, either split text over several 'slides' where there is a lot grouped together or add more invisible frames to zoom in to one bit at a time. You also need to add a reference list and print screens from TV listings and the BARB to justify your proposed placement for the ad.
It's a solid PASS and very close to a merit - it needs the things Ellie mentions above and also it needs more details on existing campaigns and how they have worked. I would also like some images or a mood board to get more of a visual style for your ad. As I say, it's very close to a merit and a few of these additions would eaily get it there.
Bruce,
ReplyDeleteThere are some very good observations here and your report is very good. To improve it, either split text over several 'slides' where there is a lot grouped together or add more invisible frames to zoom in to one bit at a time. You also need to add a reference list and print screens from TV listings and the BARB to justify your proposed placement for the ad.
Great start,
EllieB
It's a solid PASS and very close to a merit - it needs the things Ellie mentions above and also it needs more details on existing campaigns and how they have worked. I would also like some images or a mood board to get more of a visual style for your ad. As I say, it's very close to a merit and a few of these additions would eaily get it there.
ReplyDeleteAlso watch your grammar and punctuation - Colman's will always have a capital and an apostrophe...
ReplyDelete